Understanding emotions to design for emotionClaiming that everyday products have emotional impacts on their users is not something strikingly new for the design research domain. Since a couple of years, design researchers have been focusing on users' emotional experiences. These discussions were partially initiated by the push of the market, which formerly acknowledged the role of consumer's emotional responses towards products in the success of these products. On the other hand, the designer's aim of adding value to designed products could be enhanced by serving user's emotional needs and skills. No matter what the underlying motivations are, today designers accept the significance of product's emotional impacts and they aim to 'design for emotions'.
Design literature is getting enriched with respect to the techniques to understand user's emotional needs in relation to products. Although these techniques clarify the design goals on emotional basis, issues on how to reach these goals are rarely addressed. In this project, the main goal is provide theoretical background that can assist the designer in designing products that evoke the intended emotions.
The perspective of this project is based on psychology literature and in particular on cognitive perspectives. Cognitive theorists of emotion argue that an emotion is always coupled with an assessment of the harm or the benefit involved in a situation. An appraisal is generally defined as an often non-intellectual, automatic, and sometimes conscious evaluation of a stimulus' significance for one's personal well-being.This perspective provides a sound basis to understand how emotions are elicited during the user-product interaction. Through this stance, the core of this project is identification of appraisals that are related with emotions elicited during user-product interaction. Based on the prospective model of interaction appraisals, strategies that can be used to design for emotions are to be proposed.
BackgroundMsc. degree from Industrial Design department of Middle East Technical University (2005); thesis focusing on user satisfaction and product design.
Msc. degree in Industrial Engineering department of Middle East Technical University (2004); with thesis focusing on genetic algorithms and their applications in logistics problems.
Journal ArticlesDemir, E., Desmet, P. & Hekkert, P. P. M. (2009). Appraisal patterns of emotions in user-product interaction. International Journal of Design, 3(2), 41-51.download
Demir, E. (2008).The field of design and emotion: concepts, arguments, tools, and current issues. Journal of the Faculty of Architecture. 25(1), 135-152.download
Book ChaptersDemir, E. & Erbuğ, Ç. (2008). Product Group Dependant Determinants of User Satisfaction. In P. M. A. Desmet , J. van Erp, ,& M. Karlsson M. (Eds.), Design and Emotion Moves (pp.78-106). Newcastle: Cambridge Scholars Publishing.
Conference ProceedingsDemir, E. & Desmet, P. M. A. (2009). Product Appraisal Questionnaire: Development of a tool to assess causes of emotions experienced in human-product interactions. In P. M. A. Desmet, S. Tzvetanova, P. Hekkert, & L. Justice (Eds.) Proceedings of the 4th International Conference on Designing Pleasurable Products and Interfaces. Compiegne, France: Compiegne University of Technology.
Demir, E., Desmet, P. M. A. & Hekkert, P. P. M. (2008). Appraisal patterns of emotions in user-product interaction. In P. M. A. Desmet, S. Tzvetanova, P. Hekkert, & L. Justice (Eds.) Proceedings of the 6th International Conference on Design and Emotion [CD ROM]. Hong Kong:Hong Kong Polytechnic University Press. (Best paper award)
Demir, E. & Desmet, P. M. A. (2008). Roles of products in product emotions: an explorative study. Proceedings of the 2008 Undisciplined: Design Research Society Conference, 16-19 July, Sheffield, UK.download
Demir, E., Desmet, P. M. A. & Hekkert, P. P. M. (2006). Experiential concept in design research: a (not too) critical review. In M. Karlsson (Ed.) Proceedings of the 5 International Conference on Design and Emotion [CD ROM]. Gothenburg:Chalmers University Press.
Demir, E. & Erbug, C. (2006). Product related determinants of user satisfaction for differnt product groups. In M. Karlsson (Ed.) Proceedings of the 5 International Conference on Design and Emotion [CD ROM]. Gothenburg:Chalmers University Press.