Sensory incongruity and surprise
Geke Ludden (MSc) is a PhD student at the section Design Aesthetics, department of Industrial Design. Her project focusses on how sensory perception influences the experience of products. More specifically, she investigates how people react to incongruent sensory information. Experiencing surprise can be part of this reaction.
Geke studied Industrial Design Engineering at Delft University of Technology. May 2003 she graduated on the design of Bluetooth headsets for the year 2006 at Sony Ericsson Mobile Communications, SEMC. One of the final concepts was further developed into a product that is available in stores now, the HBH-GV435. During her studies Geke worked at TRICO, a company in strategic product design.