In the field of aesthetics, we study the determinants of the (dis) pleasure we gain from interacting with products through all our senses, from looking at, touching, or listening to products as material artefacts. In this, we foremost try to uncover the universal principles underlying such aesthetic responses. We believe such an understanding is needed to further explain individual and cultural differences in our aesthetic choices that dominate popular thinking about aesthetic phenomena.
Projects in this field:
The Experience of Pleasantness in Human Activity
This project aims to discover when and why people experience pleasantness within (1) the senses, (2) thought and (3) action during activities with other people, artifacts and environments. The focus is on uncovering universal principles that may account for the variety of pleasant experiences that arise during everyday interactions.