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Why?
The challenge of the ID-StudioLab is to shape the conditions for a satisfactory product experience.
Traditionally, products are designed for their aesthetic appeal (aesthetics-driven), their usability (ergonomics-driven), and/or for their smart functions and possibilities (technology-driven). Well-designed as these qualities may be, they do not automatically lead to favoured experiences on the part of the user. Taking the experience, of any kind and over time, as a starting point in the design process radically reshapes design research and will ultimately change the face of product design.
Designing for Experience
Last update: Tuesday, October 16, 2001 at 3:27:21 PM.
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